Social Media Advertising, Conformity, and Environment on Hedonist Lifestyle Through Consumptive Behavior

This study aims to prove and analyze the effect of social media advertising, conformity, environment on hedonic lifestyle students through their consumptive behavior towards fashion. uses quantitative methods, data collection using questionnaires. The sample was selected non-probability sampling with a total 100 respondents. And processing analysis SEM (Structural Equation Modeling). results this can be concluded that advertising variables affect fashion positively significantly. Conformity affects influences Fashion Social does not is in positive significant way. implications research for readers are expected increase knowledge add references application Analysis. as basis follow-up suggestions business service activists related factors help improve sales.